Friday, October 01, 2010

More Twitter Insights

Introductions

First of all, following a few recent new follows, here's the revised introductions graph.
[Click to enlarge. Interactive version here.]

Main new thing going on is that some of the chains are getting longer. Also I put in some of the people I missed out last time (for clarity), just so it's more complete.


Gender

Recently, I thought I noticed that a lot of my timeline was filled with tweets by women-folk. Obvious first conclusion being that I must now be following more woman than men.

Having looked into this matter further, I actually found that I'm following almost equal numbers of men (15) and women (14) - excluding celebrities and dead-accounts.

Next question then is - What the hell?

Okay, this next theory may sound a little sexist but bear with me - what if it's just that the stereotypes are true and women really do talk more (on average)?

Given that a recent update to the Twitter API borked my previously mentioned programs and I don't (yet) know how to fix them, I had to get numbers and such by hand. Which made life a little harder.

Individual tweet rates are only approximate, and based on an average over the last ~14days. And I'll be honest, I don't entirely trust the source numbers. Also, I couldn't get numbers for some people, which isn't ideal.

NB/ For more applicable results, it would've made sense to only count tweets that would have shown up in my timeline - i.e. excluding tweets @ people I don't follow. But working that out would require a lot more effort, and frankly I don't care enough about that degree of correctness to bother.

Anyway, here are the results:
Men:
Average = 5.2 tweets/day
Standard Deviation = 4.29

Women:
Average = 6.6 tweets/day
Standard Deviation = 4.81

So yeah. The women tweet about 27% more than men. They also have a slightly greater spread of rates.

Basically, the women that tweet the most, tweet more than the men who tweet the most.  Which pushes the average and spread up.

Again, these results are only approximate and only apply to my personal network, and could vary (significantly) over time. Also if we had the missing data, it could turn out the opposite is actually true.

In fact, someone already did research on this matter for a random sample of 300,000 Twitter users. What they found was that, while there are slightly more women (55%) on twitter than men,
We found that an average man is almost twice more likely to follow another man than a woman. Similarly, an average woman is 25% more likely to follow a man than a woman.
And that, on average, men and women tweet at about the same rate.

Maybe I'm just following particularly talkative women/quiet men...


Location

Just because I can.

These are maps of people who follow me, rather than just people I follow (which I would've prefered). But I couldn't find something that could do that, so gave up and settled on this. Interactive version and make your own here.

World View
UK View
[Click to enlarge.]


Bios

For the people in the graph at the top of the page, I took their bios and made this word cloud [click to enlarge. Interactive here.]:
This is the company I keep - geeks and writers.


And One More Thing

Previously mentioned Malcolm Gladwell wrote an article for The New Yorker recently, about activism in social networks - Twitter in particular - called "Why the Revolution Will Not Be Tweeted".

In it, he explains how and why social-media based 'activism', is quite different from and less effective than real-world activism - the sort of activism that brings about genuine change. Rather, social-media activism is good at getting lots of people to participate, but they (mostly) only do so with the least amount of effort.

So, for example, they might join a FB group, sign an online petition, or even do the sort of crap 4chan pulls. But they tend not to actually go out and protest, where genuine commitment is needed and where there's the risk of say physical harm. And the resulting pay-off is much less significant as a result.
"This is because, Gladwell says, online networks are all about weak ties — a weak tie is a friend of a friend, or a casual acquaintance — whereas real activism depends on strong ties, or those people you know and trust"

In response, Jonah Leher - writing for Wired - argues that Gladwell's dismissal of weak ties in social activism may be a little short sighted. And in particular it can be necessary for a leader of a cause to have lots of weak ties, so as to have greater reach - or at least, this seems to be the case in real world situations.

Gladwell also talks about how a hierarchically structured group is more effective in activism than a decentralized-network structured group - as is often the form online groups take. And again, this is required for greater levels of discipline, control and commitment.

Both make good arguments, and both articles are worth reading.


Oatzy.

5 comments:

Aerliss said...

Pft, I've been very quiet for the last two weeks. My normal activity would probably have made women look even more talkative.

Interesting that the article you mentioned said that men are more likely to follow other men than women. Do they mean that they are more likely to hit 'follow' or simply that they follow more men? I'd assume the latter to be more true as a lot of people mostly follow their friends and, sadly, many people do stick to their own gender when it comes to strong friendship groups.

Are the numbers very different for Facebook friends, I wonder?

Oatzy said...

Interestingly, you're not the only woman to suggest you'd normally up the women's average :p

The article says that on typical social networks, it tends to be opposite to Twitter with activity more focused around women.

Their suggestion is:
"men and women find the content produced by other men on Twitter more compelling than on a typical social network, and men find the content produced by women less compelling (because of a lack of photo sharing, detailed biographies, etc.)."

It's quite an interesting article. Worth reading - http://blogs.hbr.org/cs/2009/06/new_twitter_research_men_follo.html

Aerliss said...
This comment has been removed by the author.
Aerliss said...

Has a delete button but no edit button? Stupid Google.

Ahem.

Now I'm going to have to go through my Following list and see what the ratios are like. Can't be bothered with Followers; too many spam bots.

Also, as I noted on the HBR post; wonder how they got around all the lies/made up stuff on Twitter profiles?

Oatzy said...

Let me know what ratio you get.

Don't know how they get around made-up stuff in profiles. Probably just assume all details are correct and hope they don't have a significant effect on the results.